With the improvement of people's living standards, more and more people pay attention to maintenance, the first is facial care. In addition to some well-known domestic cosmetics brands, more women will choose imported brands. In today's skin care products sales continue to grow, more and more fakes are mixed with them. How to distinguish between true and false skin care products, has become a problem for the public.

Lu Yu shops engaged in activities, brand skin care products turned out to be fake

"the fake products are so real now that they are almost the same from the details of the outer packaging to the color and taste of the products. the so-called identification method on the internet does not work at all." Recently, Ms. Luo, who lives in Xin'anjiang, bought a bottle of French imported makeup remover at a skin care store in Hangzhou, and after trying it out that night, she felt that the makeup remover was not as effective as she had bought it before, "because she bought it in a physical store, and then she happened to be engaged in an activity and had a discounted price, and I didn't even think about the fake. It wasn't until I came back to use it in the evening." Ms. Luo said that after using it, she took out her mobile phone and scanned the QR code on the bottle. As a result, she was told that there was no relevant information about the product, which meant that Ms. Luo might have bought a fake.

"In common people's opinion, it is unlikely that a physical store will buy fake products. After all, it has such a big store there. If it weren't for my family living in Jiande, I would go to their store to study." In order to determine the authenticity of this bottle of makeup remover, Ms. Luo specially went to many shops in Jiande that had the makeup remover and scanned the two-dimensional code of the bottle. The results showed that there was relevant information about the goods. "In fact, I have been using this makeup remover all the time. I bought more than 200 bottles before. I happened to run into this product for activities. I bought it without hesitation. As a result, I spent money and bought a fake. It's really disturbing." Ms. Luo often buys skin care products online, but compared with online shopping, she believes in the products of physical stores. This time she also bought fake products in physical stores. She is worried that there is no suitable channel to buy genuine products.

In fact, Ms. Luo's worry is not unreasonable. In order to increase sales, some merchants deliberately put out cheap fakes and discount them to attract customers' attention. The administrator of a cosmetics company told the author that fakes are prevalent on the market now, mainly because consumers are greedy for petty and cheap, looking for cheaper products through various channels, and then buying fakes without knowing it.

What you think of as genuine Haitao may be fake goods

. The domestic Internet is becoming more and more developed. You can buy global products through e-commerce platforms by taking out your mobile phone anytime and anywhere. The following problem is-Haitao fake goods. What worries the public most is that if they pay the same amount of money, they may buy three domestic products.

Mr. Xu is mostly engaged in outdoor work. last summer, he bought an American sunscreen through haitao. "When I bought it, I saw the online interface showing direct mail from the United States. It happened to be an activity, and I bought two bottles of sunscreen free of charge, so I, a big man who never used sunscreen, bought two bottles of sunscreen at one go." Mr. Xu said that after the purchase, he found the problem. The origin of express delivery was Guangzhou. After finding the problem, he immediately asked the customer service, who explained that the goods were purchased from the United States by their company and placed in Guangzhou, so the delivery information showed that the goods were delivered from Guangzhou. Mr. Xu is not very satisfied with the explanation of customer service, but it has been shown that the goods have been delivered and cannot be returned for the time being. After the arrival of the goods, Mr. Xu still held the mentality of giving it a try, opened it and gave it a try, "I feel very greasy, not as refreshing as described, and I am not sure whether it is true or not." Mr. Xu said.

The delivery point of the logistics information of Mr. Xu's Haitao products is Guangzhou, and Miss Chen's Haitao products are very good. A few days ago, Miss Chen bought a set of skin care products online. The logistics showed that they were delivered from South Korea. After the goods arrived, Miss Chen still found the problem. "I 've been using this water lotion for a long time, and it's the first time I 've chosen to buy it through the sea. The water lotion I bought this time had a very pungent smell when I used it, and after using it, I had an allergic reaction on my face." Miss Chen said: "after thinking about it, I was worried that the logistics information was fake. The express fee from abroad to China only costs 30 yuan, and the whole set of water milk is much cheaper than what I bought in the physical store."

purchasing agents at the middle level. It is difficult to distinguish the authenticity of goods

. In addition to overseas shopping, another sales method is also slowly gaining popularity, that is, purchasing agents. Various Japanese, Korean, American and Australian generations are active in the circle of friends of the citizens. "Life is like a WeChat circle of friends. You will never know which friend around you will become the next purchasing agent." This online word of mouth is now affecting people's way of life.

Ms. Liu has been doing purchasing on behalf of others since she was in college, and her source of goods comes from a classmate in the university, whose brother and sister-in-law are full-time purchasing on behalf of others. Ms. Liu only knows the general process of supply circulation, and Ms. Liu said she could not verify the authenticity of the goods. "There is no need to consider the cost or loss in this business. Generally, others ask me to buy skin care products. I will tell my classmates that they will deliver the goods directly from Wenzhou, and I will take a cut from it." Ms. Liu said that because she has been doing purchasing on behalf of others for many years, there are still many citizens who buy skin care products from her.

Because there are more and more cost-free purchasing agents like Ms. Liu, many citizens are also worried that the products they ask to buy on their behalf will be fake. "I actually do a lot of purchasing on behalf of my friends, but I 've never asked them to help me with the goods. Sometimes they also send small videos of purchasing skin care products abroad, and I think they're trying to prove to their friends that the products she buys are really her own back from foreign human flesh." Ms. Wu said that because there are risks in buying things in the circle of friends, they will also choose to buy carefully. The appearance of

skin care products is difficult to distinguish. The author who bought

from regular channels found that many skin care products are very lifelike in terms of outer package and inner package, and the inquiry telephone, website and two-dimensional code are all available. The built-in instructions and the bottle body are clear and the font is correct. Even when unpacking, the small adhesive strip at the joint between the bottle cap and bottle body is completely imitated by the counterfeiter.

For this reason, the author visited the Jiande Office of Hangzhou Inspection and Quarantine Bureau. "Everyone's skin quality is different, especially skin care products imported from other countries may not be suitable for our Chinese skin quality, so allergies may be a normal reaction, not necessarily a fake." Relevant personnel from the Jiande Office of the Hangzhou Inspection and Quarantine Bureau stated that the purchase of skin care products needs to identify the corresponding logos, labels and corresponding qualification certifications. In addition, it is recommended that citizens purchase products at the counters of regular shopping malls or officially authorized stores.