Current Situation and Future Trend of Cosmetic OEM/ODM Packaging
Release time:
2020-11-16 14:43
Source:
cases of domestic and foreign cosmetic packaging materials, to share the status of the cosmetics market packaging.
1, cosmetic packaging materials are more refined.
Take cosmetic OEM/ODM packaging as an example to analyze. In the past year, cosmetic packaging with court style and Chinese style has been welcomed by consumers, and cosmetic packaging will develop in a more refined direction.
2, cross-border packaging hit.
cosmetic packaging cross-border factors began to become more. Popular elements of food, clothing and other industries appear in cosmetic packaging.
Cosmetic OEM/ODM Packaging
Regarding the future, cosmetic packaging will have the following four major development trends:
, "Chinese style" packaging is still promising.
The rise of the national tide is the general trend. From the recent two years of domestic products, it is not difficult to find that the younger generation of consumers have shown great interest in Chinese elements. "China has a very profound cultural background and there are still many things to dig out., The skilled use of Chinese elements in packaging will greatly improve the competitiveness of products in the market.
cosmetics OEM/ODM packaging
2, essence category continues to be popular, will drive the production and innovation of essence bottles and dropper packaging materials.
3, environmental protection packaging material is the general trend.
The environmental protection of packaging materials has become one of the important factors affecting consumer decision-making. With the increasingly serious environmental pollution and white pollution, the awakening of consumers' environmental awareness began to transform and upgrade cosmetics OEM/ODM enterprises. Many companies have begun to work hard on environmental protection, such as accelerating the development and use of green degradable materials to reduce the application of non-recyclable plastic materials; carrying out empty bottle recycling operations to improve the utilization rate of cosmetic packaging materials.
cosmetic OEM/ODM packaging
4, 5G/Internet of Things development drives packaging innovation. The development of 5G and the Internet of Things will bring a new round of technological revolution to the cosmetics OEM/ODM market and drive the innovation of cosmetics packaging. Nowadays, some brands try to place NFC chips in the packaging, and consumers can interact through the NFC recognition function of mobile phones. In the future, the use of Internet technology will further improve the interaction between consumers and cosmetics companies and enhance their interest.
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Common cosmetic packaging material appearance quality requirements
In order to let the purchasing friends of cosmetic packaging materials have a basic understanding of the quality of packaging materials, Xiaobian has sorted out the relevant industry standards currently introduced by the state, and the inspection and quality standards of cosmetic packaging are sorted out. It is only for the purchasing friends of cosmetic packaging materials to make a reference to the quality requirements of product appearance when purchasing packaging materials: